Seminar: "Shifting from Informal to Intentional: Pathways to Innovation"
Recent research shows that most associations have yet to establish intentional practices to cultivate innovation within their organization. Using a human centered design approach builds focus and intention into innovation processes. Design Thinking is a human-centered and systematic approach to problem solving and innovation. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. This helps protect your organization from costly program development that you ultimately discover has no audience.