SUMMARY: Under general direction from the Director of Sales & Marketing, the Marketing Manager performs a wide variety of duties in the areas of sales, advertising, marketing, promotional activities, public/client/employee relations, website, social media and sponsorship programs.


JOB TITLE:    
Marketing Manager

Department:  Sales & Marketing

Reports To:    Director of Sales & Marketing

Supervises:   Interns

Status:           Full-Time; Salaried, Exempt

JOB DUTIES: (including, but not limited to…)
  • Develop, implement and evaluate the Center’s marketing plan/initiatives. Assist Center clients with marketing initiatives to increase event exposure and attendance
  • Actively promote and market the Center as a world class meeting and exhibition facility
  • Develop the Center’s marketing materials and implement promotional
  • Develop and implement targeted marketing campaigns
  • Develop the Center’s advertising Create and place advertising media.
  • Manage social media and e-Marketing programs for the Center
  • Develop, sell, coordinate, service and evaluate advertising/sponsorships opportunities and programs
  • Prepare proposals, pitch advertising/sponsorship opportunities, discuss terms and prepare contract template
  • Develop, implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the Assist events with their public relations initiatives.
  • Establish and maintain effective working relationships with local and regional media representatives
  • Develop and issue media alerts and press releases
  • Respond to requests for information from the general public, media, organizations and clients
  • Collaborate with Center stakeholders for the benefit of the Center or Center events
  • Assist the Director of Sales and Marketing with the development of the annual departmental budget and the Center’s Sales & Marketing Plan
  • Update and maintain the facility’s website; serve as liaison for all website related issues, updates and analytic reporting
  • Provide creative support to the Center’s sales Assist with preparing presentations and proposals
  • Manage student intern recruitment and assignments for the Sales & Marketing Department
  • Manage the Center’s Digital Signage Program
  • Obtain and organize all approved promotional materials for the Center
  • Facilitate the taking of pictures and videos at Maintain a catalog of facility and event pictures/videos
  • Develop and implement new and creative revenue producing sponsorship, promotional and blitz ideas
  • Prepare and present clear and concise reports and other related correspondence
  • Oversee the development of facility maps, floor plans and capacity charts (stationary and interactive)
  • Produce the Center’s e-Newsletter, Annual Report and other documents as required
  • Manage the implementation of the Center’s Annual VIP Christmas Parade Party
  • Perform other duties as required
SPECIAL KNOWLEDGE AND ABILITIES:
Knowledge Of:
  • Methods of demographic research
  • Website management and Google analytics tracking/reporting
  • Development and implementation of strategies to maximize the effectiveness of social media channels including, but not limited to, Facebook, YouTube, Twitter, Pinterest, LinkedIn and Instagram
Ability to:
  • Plan and formulate strategies; Implement strategies by using or adapting tactics
  • Establish and maintain cooperative-working relationships with those contacted in the course of work
  • Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations; implement approved recommendations in support of organizational objectives
  • Manage multiple projects at one time while adhering to project deadlines
  • Produce quality work at a minimum Intermediate level of experience working with software such as the Adobe CS (Illustrator, Photoshop, InDesign, Acrobat), Microsoft (Word, Excel, Power Point, Publisher), Pinnacle (Avid Studio, Studio), Nero Multimedia and other related software programs
  • Be detail oriented with excellent writing and organizational skills
  • Be fiscally prudent and responsible
  • Communicate clearly and concisely in the English language, orally and in writing
  • Work with a strong work ethic, be self-motivated, punctual, creative and pro-active
  • Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) workdays and extended numbers of Minimal travel required.
PREFERRED QUALIFICATIONS:
Experience:
  • Minimum of two (2) years of increasingly responsible experience in sales and/or marketing preferably with a convention center, hotel, sports facility, performing arts facility or other multi-purpose public assembly facility, including some supervisory experience
  • Minimum of one (1) year of experience developing and selling advertising and sponsorship packages
  • Minimum of one (1) year of experience working with a graphic design program
  • Minimum of one (1) year of experience managing and editing a website
  • Minimum of one (1) year of experience managing a variety social media channels for an
Education / Training:
  • Bachelor’s degree from an accredited 4-year college or university with major course work in sales, marketing, communications, business, public relations or another related field
  • Additional years of experience may be substituted for formal education
Licenses or Certificates:
  • Possession of, or ability to obtain a Virginia driver’s license

SALARY: Starting salary range of $45,000 - $55,000 commensurate with qualifications and experience

HOW TO APPLY: All applications must be submitted online. Click Here to Apply, then click on “Apply Now” on the right side of the page.

CLOSING DATE: Open Until Filled


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